Thinking up a name for a blog is one of the hardest parts. It’s hard when you have a really great idea, but the perfect domain you want is already taken. Or even worse, the domain you want it owned by a domain investor. Nothing on it but a for sale graphic and a contact form. It’s almost insulting.
Once you read through this post you will be well on your way to picking a name for your blog and getting the domain you want. Let’s do it!
Blogs Are Brands
You should be thinking of your blog as a brand. With a blog you have an opportunity to generate revenue, get sponsors, and even sell it for 30 to 35 times the monthly revenue. Not to long ago a blog about Texas, run by a small number of people sold for $25 million.
I’m not saying you can do this easily but IT IS possible.
Point being. You should be looking at the long term branding of your domain name.
The Seven Types of Brand Names
When if comes down to it, there are really just seven types of brand names.
- Eponymous – paying homage to a name or a founder. Disney is an example of this one.
- Descriptive – These are good but can be a mouthful. Think American Airlines or The Home Depot
- Acronyms – Like how KFC stands for Kentucky Fried Chicken
- Suggestive – There are 3 categories within this one. Real words from the dictionary; like Uber. Composite words mashed together; like Facebook and invented words; Like Pinterest
- Associative – think Amazon and Redbull
- Non-English words – In their original languages; Samsung means “3 stars” and Lego means “Play Well”
- Abstract – Kodak and Rolex are made up, but roll off the tongue and are very brandable.
Watch the full video about these types of brands
Blog Naming Tools
One of my favorite places to start is Lean Domain Search. This is a site owned by Automattic, the same company that runs WordPress. Basically what it does if you put in a work that you know you want in the domain name, then it automatically finds hundreds or thousands of domains by attaching popular words or text to it.
Check out this search I did using Lean Domain Search for the word Garden
Over 1000 results and you can organize it with the options on the right, such as by popularity, length or alphabetical
Give Lean domain Search a try.
Try Finding a Good Expired Domain
This can have several benefits. I could have existing links to the homepage, which is good for SEO and people are gonna land on your site. If your domain is on topic then it could earn you new readers! Millions of domains expire every day, so this is a great place to look.
Head to Expireddomains.net and be sure to sign up for an account. It’s free and gives you additional features like you see in the photo, like finding domains without hyphens or numbers and either starting or ending with your word of choice.
Dot Coms aren’t as important as they used to be
Really I’d still try to get the dot com domain if you can. But it’s not the end of the world if you can’t. Brands are popping up all over the place using dot live, dot me, dot io. This is especially cool if you can work it into the name. More of these domain extensions are popping up all of the time. Check them out and see what you can come up with.
Your blog is a brand capable of many things these days. Pick a domain you’re happy with and go all in on branding it.
Do you have a cool domain? share it in the comments!